Name ___________________________________

Watch a Super Bowl ad this Sunday and record the following observations and interpretations.  If you choose not to watch a Super Bowl ad, you will need to interpret another PRINT MEDIA ad and attach it to this assignment sheet for turn-in.  This is NOT an extra credit assignment.  It is a homework assignment.  It is due ________________, at the beginning of class.

Describe the ad (company, product, message, etc.)

Describe the demographic characteristics you think the ad targets.  Explain why do you think this.

Describe the psychographic characteristics you think the ad targets.  Explain why you think this.

What was the main appeal of the ad? (rational, emotive)  Identify what concept was emphasized in the ad that accomplished this appeal (i.e., luxury, value, safety, loved ones, quality, etc.).

What was the length of the ad?

Did the ad present a call to action by the consumer or merely try to present the brand?  If the ad did call for customer action, what action was called for?