Course Syllabus

Business 320: Marketing and Information Systems

Spring 2000
Course Description
A survey of the entire fields of marketing and information systems with emphasis on the areas of products, pricing, distribution, promotion, systems analysis, and functional information systems.The course includes an integrative project.

Course Sequencing

This course is a foundation course and should be taken in either the junior or the senior year.


Course Educational Objectives

Upon completion of the course, students should be able to:
How are the course objectives measured?
Course educational objectives are measured by scores on examinations and quizzes, and evaluations of activities such as the integrative project, other course projects and homework.


Course Content

1.    Assessing IS and Marketing's role to the individual, organization and society.                                     5%

2.    Ethics and social responsibility.                                                                                                            5-10%
3.    Global issues.                                                                                                                                        5-10%
4.    Scanning , monitoring and interpreting the business environment                                                          5-10%
5.    Information systems and marketing research.                                                                                        5-10%
6.    Buyer behavior and target market selection                                                                                            5-8%
7.    Product decisions                                                                                                                                   5-8%
8.    Distribution decisions                                                                                                                            5-8%
9.    Promotion decisions                                                                                                                               5-8%
10.    Pricing decisions                                                                                                                                    5-8%
11.    Marketing and IT management                                                                                                              5-10%
12.    Marketing plan development, structure and content                                                                              5-10%
13.    Business Information Systems-TPS, MIS, DSS, Expert Systems                                                          5-10%
14.    Functional Information Systems                                                                                                            5-10%
15.    Problem Solving and System Development                                                                                          5-10%
 
Perspectives Coverage
Ethical and global issues
10-20% of sessions devoted to these topics (videos often used as basis of discussion).
The influences of political, social, legal and regulatory, environmental and technological issues
Covered in global IS and marketing, the business environment, management of marketing and IT, and buyer behavior.
The impact of demographic diversity on organizations
Covered in global IS and marketing, the business environment, management of marketing and IT, and buyer behavior.


Communications Coverage
Written communication activities
Five article reviews required of every student.  Some students also elect to write a report on their company's activities in the simulation to raise their grade.

Oral communication activities
Students report orally on the five articles they review. Videotapes (ethics, etc.) discussed in class. Some students elect to make oral presentations of simulation activities.
Computer communications
LIBNET, browser, Home Page construction in support of projects and review articles
 
Instructional Resources
Library Usage
Every student must find five periodical articles about marketing to review.
Computer Usage
All students are required to have an e-mail address.  Some class material is sent by e-mail. Students search LIBNET and Internet for five articles to review. Students use computers to enter simulation decisions. Students use spreadsheets to analyze simulation results. Students use word processing to complete simulation report.  Students use PowerPoint to make oral presentation of simulation.
Appropriate Instructional Technology
Lectures/discussions enhanced by use of overheads, PowerPoint slides, video tapes and internet sites.
 
Relationship to School of Business' Shared Values
Lifelong learning skills
Students learn and use skills, such as, scanning, monitoring, interpreting environment. They learn and practice information search skills.  They make business decisions as well as personal decisions.
Workplace knowledge and skills Students analyze needs and wants of many type of stakeholders, including employers, supervisors, colleagues and others. All students must study and practice decision-making. Spreadsheet and word processing skills are practiced in realistic workplace environments. Setting priorities organizing work and using time wisely develop in class with the marketing plan development.
Integration of technology
See instructional resources above.
Development of values and ethics
Covered as topic area.
Business community connection.
Discuss issues in community as they relate to course content.  Guest speakers discuss marketing in their organizations job opportunities.
Teamwork
Projects, the marketing simulation and other projects, are completed in teams.

FOR INFORMATION SYSTEMS PART OF COURSE

Instructor
Dr. Jeff Harper, Gongaware Professor of MIS and Research Fellow for the School of Business

School of Business, Room 1020
Office Hours:  TR 1:00 – 3:00 p.m. or by appointment
Email:  jeffharper@indstate.edu

Web:  http://misnt.indstate.edu/harper/

Textbook:  Haag, et al. (2001)“Management Information Systems for the Information Age,” Irwin McGraw-Hill.

Grading

Homework        20%                                    A   =  90 – 100
Mid-Term         20%                                    B+ =  87 - 89
Project              30%                                    B   =  80 - 86
Final Exam       30%                                    C+ =  77 - 79
Total               100%                                    C   =  70 - 76
                                                                    D+ =   67 – 69
                                                                    D   =   60 – 66
                                                                    F   =  BELOW 60
Your grade for the overall course will be the average of the two grades (information systems and marketing).  For example if you receive 84% in marketing and 76% in information systems, your average would be 80 (B) for the course.  HOWEVER, you must pass both parts of the course, individually, to pass the course.  For example, a 50% in the MIS portion and an 80% in the marketing portion would average out to a “D,” but the student would receive an “F” because he/she did not pass the MIS portion.