Spring 2001
The following readings are assigned for discussion on the dates indicated.A prepared student will have read and re-read each assignment and will have made appropriate notes of key issues and points.
http://www2.bc.edu/~gallaugh/stratinnetage.html
"Strategy in the Internet Age"
http://www.crm-forum.com/academy/pcm/sld01.htm#top
"Paradigms in customer management"
http://www.crm-forum.com/academy/pcm/sld01.htm#1