Course Syllabus

Business 320: Marketing and Information Systems

Fall 2000

Course Description

A survey of the entire fields of marketing and information systems with emphasis on the areas of products, pricing, distribution, promotion, systems analysis, and functional information systems.  The course includes an integrative project.

 

Course Sequencing

This course is a foundation course and should be taken in either the junior or the senior year.

 

Course Educational Objectives

Upon completion of the course, students should be able to:

  1. Use computer technology to formulate a strategic marketing plan.
  2. Use computer technology to assist in decision making  with a business simulation.
  3. Write a definition of marketing and  of other terms commonly used in marketing.
  4. Explain the basic elements of the marketing concept and its implementations.
  5. Use a systems approach to assess market opportunity, select a target market and make decisions with regard to a marketing mix plan.
  6. List applications of marketing and benefits of marketing.
  7. Explain the characteristics of functional information systems.
  8. Explain the effect of information systems on international and ethical issues.

 

How are the course objectives measured?

Course educational objectives are measured by scores on examinations and quizzes, and evaluations  of activities such as the integrative project, other course projects and homework.

 

Course Content                                                

1.   Assessing IS and Marketing's role to the individual, organization and society.       5%

2.   Ethics and social responsibility.                                                                   5-10%

3.   Global issues.                                                                                      5-10%

4.   Scanning , monitoring and interpreting the business environment         5-10%

5.   Information systems and marketing research.                                          5-10%

6.   Buyer behavior and target market selection                                           5-8%

7.   Product decisions                                                                                  5-8%

8.   Distribution decisions                                                                          5-8%

9.   Promotion decisions                                                                          5-8%

10.     Pricing decisions                                                                5-8%

11.     Marketing and IT management                                                     5-10%

12.     Marketing plan development, structure and content                            5-10%

13.     Business Information Systems-TPS, MIS, DSS, Expert Systems         5-10%

14.     Functional Information Systems                                             5-10%

15.     Problem Solving and System Development                                       5-10%

Perspectives Coverage

Ethical and global issues

10-20% of sessions devoted to these topics (videos often used as basis of discussion).

The influences of political, social, legal and regulatory, environmental and technological

issues covered in global IS and marketing, the business environment, management of marketing and IT, and buyer behavior.

The impact of demographic diversity on organizations covered in global IS and marketing, the business environment, management of marketing and IT, and buyer behavior.

 

Communications Coverage

Written communication activities Five article reviews required of every student.

Some students also elect to write a report on their company's activities in the simulation to raise their grade.

Oral Students report orally on the five articles they review. Videotapes (ethics, etc.) discussed in class. Some students elect to make oral presentations of simulation

activities.

Computer communications LIBNET, browser, Home Page construction in support of

projects and review articles

 

Instructional Resources

Library Usage Every student must find five periodical articles about marketing to review.

Computer Usage All students are required to have an e-mail address.  Some class material is sent by e-mail. Students search LIBNET and Internet for five articles to review. Students use computers to enter simulation decisions. Students use spreadsheets to analyze simulation results. Students use word processing to complete simulation report.  Students use PowerPoint to make oral presentation of simulation.

Appropriate Instructional Technology Lectures/discussions enhanced by use of overheads, PowerPoint slides, video tapes and internet sites.

 

Relationship to School of Business' Shared Values:

Lifelong learning skills Students learn and use skills, such as, scanning, monitoring, interpreting environment. They learn and practice information search skills.  They make business decisions as well as personal decisions.

 

Workplace knowledge and skills Students analyze needs and wants of many type of stakeholders, including employers, supervisors, colleagues and others. All students must study and practice decision-making. Spreadsheet and word processing skills are practiced in realistic workplace environments. Setting priorities organizing work and using time wisely develop in class with the marketing plan development

 

Integration of technology

See instructional resources above.

 

Development of values and ethics

Covered as topic area.

Business community connection

Discuss issues in community as they relate to course content.

Guest speakers discuss marketing in their organizations job opportunities.

 

Teamwork

Projects, the marketing simulation and other projects, are completed in teams.

 

FOR INFORMATION SYSTEMS PART OF COURSE

 

Instructor

Dr. Jeff Harper, Gongaware Professor of MIS

School of Business, Room 805

Email:  jeffharper@indstate.edu

Web:  http://misnt.indstate.edu/harper/

 

Textbook

Haag, et al. (2001)“Management Information Systems for the Information Age,” Irwin McGraw-Hill.

 

Grading

Homework        20%                             A =    90 – 100

Mid-Term          20%                             B+ =  88 - 89

Project               30%                             B =     80 - 87

Final Exam         30%                             C+ =  78 - 79

Total                100%                           C =     70 - 77

                                                            D+ =  68 – 69

                                                            D =     60 – 67

                                                            F = BELOW 60

 

Your grade for the overall course will be the average of the two grades (information systems and marketing).  For example if you receive an 84 in marketing and 76 in information systems, your average would be 80 (B) for the course.